Emraan Hashmi & his leading ladies at the unique Ek Thi Daayan launch
The forthcoming Ek Thi Daayan, which has already been creating major waves for the Emraan Hashmi factor & for its shocking title & spooky trailer, was launched at a unique, first-of-its-kind themed event at Mumbai’s Film City last night.
Discarding the staid press conference routine, Balaji put up an electrifying act by Emraan Hashmi & his daayans, at midnight, in an elaborate setting, featuring daayan dolls hanging from tree tops & daayans at the entrance handing out ‘misfortune cookies’.
A bus carrying a section of the media from the entrance of the Film City to the studio floor was titled ‘Bus To Hell’, & the guests therein were in for a shock, when they found themselves in the midst of a daayan with a long ‘choti’.
The act was opened by the heartthrob Emraan Hashmi, who performed a series of illusion stunts & eerie acts of magic live, before being joined by his leading ladies – Huma Qureshi, Kalki Koechlin & Konkona Sen Sharma, any of whom could be the daayan (or is there a fourth lady we don’t know about?).
The audience couldn’t stop whistling & cheering for what was clearly an unusual event to launch the film on a mammoth scale. In fact, film maker Anurag Kashyap who made a surprise visit, was completely floored & termed it the best he had seen in a while.
Director Kannan Iyer, Creative Producer Abhishek Chaubey (Ishqiya), Producers Ekta Kapoor & Vishal Bhardwaj, & the entire star cast of the film engaged in a joint interaction with the media following the main event.
The supernatural thriller, inspired by a short story by Mukul Sharma (Konkona’s father), offers an absorbing mix of suspense, drama & jump-scares, & is being tipped as the next huge hit of Emraan Hashmi & Balaji. According to actress Kalki Koechlin, the highly anticipated Ek Tha Daayan is “about a witch & a magician. The mystery is that there are three possible ‘daayans’ (witch) & you guys will probably have lots of competition trying to guess which of us is the daayan.’
Check out pics from the event below!
Ek Thi Daayan is an entertaining romantic thriller with an electrifying jolt at the end.
Bobo is India’s leading magician. But unknown to even his girlfriend Tamara, Bobo’s life is falling apart. His constant hallucinations leave him with no option yet to seek psychiatric help.
Going through regression hypnosis, a terrifying story approximately his childhood surfaces involving a sinister power called Daayan who has not only destroyed his family yet moreover promised to return to haunt Bobo.
He chooses to ignore it & move on with his life. Just when his career & love life is at full throttle, enters the irresistible Lisa Dutt.
Bobo is convinced that she is the daayan. But is she, really? Or is he just losing his mind?
Prepare to be haunted on 18th April, 2013
Emraan Hashmi & his leading ladies at the unique Ek Thi Daayan launch Source: BollySpice